In my speaking engagements I have often compared coaching today
to psychotherapy in the 1920s. The level of public understanding
of coaching, outside of people in a certain socio-demographic
category, is still in its infancy. We are all so saturated with
the language of psychoanalysis – it’s difficult to read a book
or watch a movie that isn’t premised on this shared language –
that we probably don’t consider there was once a time when
practitioners were asked: